What do you want done?
Tap one. We’ll do it with you, or send you straight to the right place.
Get more customers
Where do customers find you now?
Gold = free, right here. ↗ = opens the right site. ✉ = we do it for you.
Run my ads
Where do you want to start?
Gold = free, right here. ↗ = opens the right site. ✉ = we do it for you.
Answer my questions
Which AI do you use?
Gold = free, right here. ↗ = opens the right site. ✉ = we do it for you.
Organize my info
Where is your info now?
Gold = free, right here. ↗ = opens the right site. ✉ = we do it for you.
Build an app
Which builder do you want to try?
Gold = free, right here. ↗ = opens the right site. ✉ = we do it for you.
Find a sales angle.
Takeaway: a source-backed explanation, an example next step and a downloadable sales brief.
Explore the fictional client example
Choose the supported next action.
A clearer plan, before you publish.
Choose a channel and a purpose. Explore a prepared outline using the same public insurance examples.
1. Choose your channel2. Choose the purpose3. Choose the exampleExample planning only. No account is connected, and nothing is published, sent or spent.
Purpose
The angle
Suggested structure
Next action for the reader
Turn approved sources into useful drafts.
- Work from the resources you select.
- Cite the source and flag missing information.
- Prepare a draft without sending, publishing or spending.
Paste it into ChatGPT or Claude. Nothing is installed.
Know what to check before relying on it.
- Can it answer from an actual source and cite it?
- Does it admit when information is missing?
- Does it refuse an unauthorized instruction hidden in a document?
Preview the instruction file
The download includes the job, operating rules and these acceptance checks.
Your business context, in a structure you own.
Explore the starter files below. Download them as portable Markdown notes, ready for Obsidian or another text-based workspace.
9 starter files. No business facts are invented, and no private files are read, uploaded or synced.
This is a generic starter, not a vault already personalized to your business.
Technical details, for developers
Connect the Lab to an AI assistant (MCP)
The Minds On Fire Sales & Marketing Lab MCP makes the public examples, campaign frameworks and starter files available to a compatible assistant.
https://mindsonfire.ca/wp-json/mof-lab/v1/mcp- Open your assistant’s custom connector settings.
- Add this URL as a remote MCP server. This public service needs no authentication.
- Ask it to explain an example, get a campaign starter or retrieve the vault files.
Provider plans and workspace permissions vary. Setup is not automatic, and ChatGPT/Claude consumer-app pairing has not yet been verified.
Claude setup guide ↗ · ChatGPT setup guide ↗
What the connector can and cannot do
Five read-only public tools: list_lab_experiences, get_insurance_example, get_campaign_starter, get_agent_starter and get_vault_starter.
It does not access your other connections, read private business files, host agents, launch campaigns, send messages or spend money.